If you’re writing blogs on your massage therapy website in the attempt to gain some visibility on Google, stop…please stop!
You’re just wasting time since you won’t rank. That means you won’t get any traffic to your site from the blogs and you won’t position yourself on Google for any core keywords either.
Most agencies are going to give you some blogs in your email every month as part of “deliverables” for SEO work. It’s actually a waste of time and money for most small businesses. Instead, focus on building backlinks to your website.
How to Build Your Website Authority ASAP!
Start building links to your website by doing the following:
- Get a Chamber of Commerce link
- Guest post on local Springfield publications (the Daily Citizen)
- Buy some links (not the cheapest option, to be honest)
Chris Palmer, a professional SEO, has a few helpful tips on just starting out building backlinks to a website with ZERO authority and backlinks!
Because you don’t have enough links (AKA votes from other websites) going to your domain, those blogs you keep writing won’t rank. If they do, it’ll be a miracle.
As you build your links, start brainstorming digital asset ideas.
A digital asset is something that you use as leverage to get a link from another website. You might have a really informative infographic, video, or podcast interview with a professional in your field. Regardless, you need something that will hook people.
It’ll be a lot of work. But once you do it, you’re done. Finished. That asset can generate views and visibility to your website for MONTHS – sometimes years, depending on what it is.
Focus Your Efforts on Building a SINGLE Quality Piece of Content
You can rank a website by having just one high quality piece of content. Generating tons of blogs won’t do anything. It’ll be viewed as more “junk” on the web, even if the information is REALLY good.
Learn from my mistakes:
I speak from personal experience when I say that I’ve written hundreds of blogs that never saw the light of day. I wasted hundreds of hours of my valuable time plugging away doing original research and generating unique content, only to find that none of it would rank because there was no “link equity.”
Google wants to know that the page is trustworthy, relevant and written by an expert in the field, not just some random person doing internet searches and writing a slightly different version of what’s already on the internet.
Looking to Generate Content for Your Massage Therapy Practice?
I can build you profitable, view-generating digital assets to promote your brand and rank your domain for the long haul.
Here’s What YOU get access to:
Seasoned digital marketing professional (3 years of experience managing campaigns)
Deep understanding of the health and wellness industry
Already ranked for profitable massage therapy keywords in your target market
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Guaranteed value-added ROI within 3 months or you get a FREE month of work